It has been almost one year since trade shows and large events across the country were shut down by the pandemic. Since then, COVID-19 has caused more than $30 billion in lost revenue in the live events industry, according to concert trade publication, Pollstar. There is finally light at the end of the tunnel for event organizers and participants eager to jumpstart the industry’s recovery efforts. The return of trade shows and live events is finally here.
At the start of 2021, live events have begun in several states in the U.S., including Texas and Florida. This indicates to show organizers nationwide the start of a broader return to live events across the country this year. The restart coincides with U.S. COVID-19 vaccination efforts, with Dr. Fauci, Director of the National Institute of Allergy and Infectious Diseases, reporting, “the U.S. ‘can and should’ vaccinate 70-85% of its adults by the end of summer, which would put the country on pace for a return to normal by the fall.” The addition of new vaccines to the pipeline will play a big role in the timeline of resuming live events. Across the U.S., increased efforts by state, local, and federal entities to coordinate a national vaccine rollout could also help.
Industry experts have noted that lasting change to the industry will occur. Judging by the shows beginning to take place in 2021, lessons learned during the pandemic have remained. For an industry that hasn’t seen major changes in the past decade, the last year is marked by massive innovation. Organizers adapted show formats. As an industry, we can prepare to see different kinds of event formats moving forward. Small in-person events, hybrid, digital, in-person events, and outdoor venues are all possibilities.
Implementing Trade Show Health and Safety Enhancements in 2021
Participants attending live events will continue to see an increase in health and safety protocols. This includes a reimagining of trade show floors, attendee experiences, and program designs. In order to protect the safety of exhibitors and attendees, facilities are using a variety of enhancements. They are implementing UVC lights technology, HEPA air filtration systems, enhancing sanitization, and offering on-site COVID-19 testing and touchless event check-ins. Many facilities have earned the GBAC STAR™ certification as well. GBAC STAR™ is the cleaning industry’s only outbreak prevention, response, and recovery accreditation for event facilities.
GBAC STAR accreditation means that a facility has:
- Established and maintained a cleaning, disinfection, and infectious disease prevention program to minimize risks associated with infectious agents like the novel coronavirus (SARS-CoV-2).
- The proper cleaning protocols, disinfection techniques, and work practices to combat biohazards and infectious disease.
- Highly informed cleaning professionals who are trained for outbreak and infectious disease preparation and response.
Legacy Logistics is Ready to Help
Trade show planners are focusing on returning to live and hybrid events in 2021 safely and successfully. As we all know, the live event experience brings communities together. Sharing ideas and innovations, networking, and building strong business relationships are values amongst us. Many innovative hybrid and digital formats launched in 2020 serve diverse industries, but the live event experience is still an original and impactful format that most trade show leaders are looking to return to as soon as it is safely possible.
As in-person trade shows return, we look forward to supporting our clients no matter how challenging your requirements and timetables are in 2021. We are already helping clients plan for upcoming events, including AAAA (April 21), Winter Las Vegas Market (April 11), SECO (April 28) and the National Restaurant Show (May 22).
Visit our tradeshow calendar to view upcoming events: https://shiplegacy.com/resources/trade-show-calendar.
If you are an exhibitor looking for logistics support for your next event, contact our team today. We are standing by to support your requirements in 2021.