In the eighth month of trade show and event cancellations due to the COVID-19 pandemic, the large event industry is slowly moving towards recovery. Protecting trade show exhibitors is of great importance, as many associations across the country have begun to reschedule conferences for the 3rd and 4th quarters of 2021. This year, the gift industry is moving forward with many of its major shows. As the convention and trade show industry returns to live events, the gift market industry is leading the way with a focus on safety for exhibitors and attendees.
A full schedule of events is already shaping up, including:
- Smoky Mountain Gift Show, Nov. 4-7
- IGES Pigeon Forge, Nov. 4-7
- Ocean City Gift Show, Nov. 15-17
- Grand Strand Gift, Dec. 6-8
- and Surf Expo, Jan. 6-8
These gift shows attract top-selling brands and innovative newcomers, providing access to new products for buyers. Many of the shows highlight a regional selection of merchandise that reflects the buying interests of merchants in the surrounding areas. As the holidays approach, these shows offer buyers the opportunity to increase their inventory and expand product offerings. Legacy Logistics is helping gift exhibitors return to live trade shows and conferences with cost effective logistics and shipping solutions designed to meet new event requirements and schedules.
Gift Show Exhibition Planning in Response to COVID-19
As industry leaders move forward with a new lineup of events to end 2020, show managers and convention center hosts are taking precautions to keep exhibitors and attendees safe. Although the shows are handled by different management companies, the safety measures remain the same across the board.
Safety measures include:
- CDC-approved facial coverings required for attendees, exhibitors, and staff
- Daily temperature checks for event entry
- Modified hospitality offerings
- Social distancing requirements
- Enhanced cleaning protocols from vendors and convention halls
- Health and safety signage located throughout the convention center
- Plexiglass barriers
- Paperless communication methods
- Access to sanitizer for attendees, exhibitors, and staff
It is important for exhibitors and attendees to know the precautions taken to improve safety at upcoming events, so they can feel confident in attending.
Enhanced Convention Center Cleaning Standards for Event Hosts to Protect Trade Show Exhibitors and Attendees
Many of the convention centers where future events will be held are in the process of earning the GBAC Gold Star Certification for cleaning. The GBAC STAR is the global standard for facilities, according to the Global Biorisk Advisory Council, a division of ISSA, the worldwide cleaning industry association.
An accreditation means the host facility has:
- Established and maintained a cleaning, disinfection, and infectious disease prevention program to minimize risks associated with infectious agents like the novel coronavirus (SARS-CoV-2).
- The proper cleaning protocols, disinfection techniques, and work practices in place to combat biohazards and infectious disease.
- Highly informed cleaning professionals who are trained for outbreak and infectious disease preparation and response.
Virtual vs In-Person Event Planning in 2021
Although industries have tested virtual events over the past year, the demand for live events is still strong, as seen by the schedules already coming into focus for next year. In fact, a recent survey from an event solutions company showed many exhibitors were disappointed by recent virtual events.
Like many other industries impacted in 2020, the live events industry is still finding its new normal. This year, COVID-19 brought the trade show industry to a screeching halt. More than 9,000 trade shows and exhibitions are held in the U.S. each year, contributing more than $100B to the nation’s economy, according to the Center for Exhibition Research. The industry’s shutdown also affected tourism, transportation, marketing, exhibit, and other industries.
How Legacy Logistics Team Can Help Trade Show Exhibitors
At Legacy Logistics, we are proud to serve the gift and other industry exhibitors as they make their way back to the exhibition halls in 2020 and 2021. For more than 20 years, Legacy Logistics has delivered trade show and large event support to companies across the country. Our professional logistics team understands the complex deliverables and timelines required to exhibit at trade shows and events, and we are dedicated to helping our clients reduce transportation costs and meet budget requirements.
If you are considering a return to live events this year or next, contact our team and ask how we can help improve your trade show logistics.