Tricks of the Trade: Master Your Trade Show Display

Tricks of the Trade: Master Your Trade Show Display


When you’re at a trade show or promotional event, remember: first impressions are crucial.

A great product is bound to sell no matter what, right? Not necessarily. There are plenty of incredible businesses that get overlooked, especially at big events like the one pictured above. So what can you do to get people to stop and give you the time of day?

Invest in your display. Draw attention to yourself.

Here are a few ways to make your mark at your next trade show:

1. Banner Stands. Simple as it is, a banner stand can make a great visual impact. They do more than just advertise for your business; they educate, inform, and even entertain — for countless occasions! They can be used to decorate your lobby or support organizations in your community, and you can reuse them for future shows. A quality banner will save you time and money in the long run. Think of it as a movable office!
2. LED Lighting. If there’s a new product to unveil, or you have samples to give out, LED lights can direct the eyes straight to your table.
3. Mix and Match. Anything goes for trade shows. (Within reason, of course.) Incorporate different kinds of fabrics, textures, styles, and colors into one display. Get creative! Don’t settle for a cookie-cutter booth. Choose an eclectic look that expresses your company’s personality, and remember to always tie your design into your brand.
4. Giveaways. Everyone likes free stuff…as long as it’s useful! If brand awareness is your goal, you might consider a branded T-shirt, tote bag, or water bottle. Just be careful with the cost, and be sure to make the color and the design of your giveaway eye-catching. For less expensive giveaways, you can never go wrong with product samples, care packages, or food and drinks.
5. Touch screens. Touch screen technology gives your audience an interactive experience. Use tablets and monitors for website navigation, games, or interactive presentations. Your visitors will enjoy being able to interact with examples while asking you questions.
6. Show, Don’t Tell. There are plenty of options to choose from when designing your display. At the end of the day, though, it all comes down to what you communicate to your visitors. Your booth should communicate:

  • Who you are.
  • What problem you aim to solve.
  • What makes your brand unique.

If your booth does not effectively communicate these ideas, your tactics will be futile. Make it worth your visitor’s time — and your time.

Feeling overwhelmed by all of the little details? Let the experts handle the logistics. Legacy Logistics will take care of the transportation and shipping, coordination, staffing, and storage, so you can put all of your energy into building up your brand.

Contact us here or give us a call at (484) 637-9333 to learn more. Hope to hear from you soon!

Tags: Trade Shows

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